The Challenges Of Marketing And Branding In The Arts

Have you faced any of the 5 marketing and branding challenges faced by arts business in Australia.

The Australian arts market is perhaps more energised than ever before. 2016 and 2017 have been the best time in many years to celebrate and push forward arts and entertainment based businesses and ventures in the Australian market. However, with any growing and competitive marketplace, they are always challenges to be face. Finding the right branding and digital strategy for your business can be tricky. These are the five online marketing challenges facing creative business whether selling online via ecommerce websites or performing in the real world.

Strategic online marketing

Once you have identified your niche and what sells best, you need to effectively market your business. Building engagement with potential customers on relevant social media platforms will lead to the representation and recognition an artist need to take off. Take the time to build an online portfolio through social media. They are highly cost-effective to use.

Ecommerce

There are a variety of ecommerce platforms where you can sell artworks as well as entertainment services. Using platforms such as Woocommerce or Magento you can create a highly effective online ecommerce sites where you can clearly and effectively display your products or services to customers. Having a high quality ecommerce site helps you to connect with more customers and create a highly professional image. Different sites offer a variety of unique functions which allow you to showcase your work and can even allow you to create customized portfolios or profiles for customers. Creating a site with a clean and simple design can be achieved with a minimal amount of work. If you are not experienced at website design, working with digital agencies can help you create a better website.

Using good digital agencies

To get the best out of your marketing and branding and to grow your arts business or organisation to the next level, it can sometimes be best to turn to a digital marketing agency. Digital agencies can work with you to identify the strengths and weaknesses in your business and strategy and work to correct them. They can also help get your head around complicated website design, freeing you up for more creative pursuits.

The capacity conundrum

If you are fortunate to be in a good location or and have a strong visitor base and a lot of heavy footfall, you might have struggled with how not to turn customers away or not to have people waiting. There are a number of strategies you can employ, capping online sales, limiting other types of sales and ticketing. What limit should you set? You need to work with people who can analyze the data and find your growth and visitor patterns. This will help you understand your patrons and what they expect. This will help you tailor your services accordingly.

The solution

In arts marketing and branding there are three areas you need to concentrate on to effectively market your business; online marketing, digital strategies and planning as well as brand and visual design. Working with a design agency can often be the best way to do so.

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